John's “Get it Sold!” Marketing Plan

Step One: Establishing the Best Sales Price for your Home or Commercial Property
1)  The “Right” sales price is one of the most important factors of selling your property. I’ll perform a comprehensive market analysis of your home or commercial property to establish the most effective asking price that will allow for a quick sale at maximum value.
2)  Provide a selling expense estimate to help you better estimate your net sale proceeds.
3)  Execute a listing agreement authorizing me to market your property.

Step Two: How I’ll Assist to Enhance your Property   
1)  Recommend repairs or enhancement to maximize buyer appeal.
2)  Assist with scheduling and supervision of any improvements.
3)  Suggest additional enhancements during the sales process based upon buyer feedback.

Step Three: How I’ll Advertise your Property to Get it Sold!
Digital Advertising
1)  Hire a professional photographer/videographer to take custom digital photos of your home for use in the MLS, Internet, Brochures, and other marketing materials.
2)  Create a Custom Website exclusively marketing your property.
3)  Prepare and submit your property's information into the appropriate residential/commercial  multiple listing service (MLS). 
Internet Advertising
Most people begin their home or commercial property search on the internet where it’s crucial to have maximum advertising exposure.  Your residential property will be featured on its own custom website, the MLS,, Zillow, Trulia, and an ever growing list of home sale internet advertising sites.  Your commerical property will be featured on its own custom website, CoStar, Loopnet, Crexi, and an evergrowing list of thrid party commercial property internet advertising sites. 
Print Advertising
1)  Create a custom color brochure outlining your property's key features and benefits.
2)  Prepare a “Features & Benefits” brochure of your home for potential buyers.
Personal Advertising
1)  Promote your property to every qualified client, buyer, and investor in my client database.
2)  Broker caravan open house to promote your home to local agents and brokers.
3)  Public open house to promote your home to the public.
4)  Install a “For Sale” sign to generate neighborhood awareness and generate buyer calls.
5)  Install a high-security computerized lockbox to facilitate showings.

Step Four: Communication
1)  Provide you with a weekly status update with review and feedback.
2)  Track the status of other “for sale” properties in the area.
3)  Follow up with other agents and brokers who have expressed interest or shown your home.
4)  Follow up with prospective buyers from open houses.
5)  Track internet buyer interest and feedback.

Step Five: I Personally Manage the Transaction
1)  Carefully review and present all offers to you for your consideration.
2)  Evaluate the strength and closing ability of potential buyers.
3)  Prepare a strong counter offer(s).
4)  Negotiate and represent your interests for the highest possible sales price with the best contract terms.
5)  Open escrow and review escrow instructions.
6)  Arrange and personally supervise appraisals and inspections.
7)  Supervise any agreed-upon repairs.
8)  Review and assist with all property disclosures.
9)  Oversee buyer’s loan process to identify any potential problems.
10)  Review preliminary title report and assist to handle any problems.
11)  Track Owners Associations documents so they are delivered into escrow on time.
12)  Track City required disclosures so they can be delivered to escrow on time.
13)  Review final closing statement.
14)  Provide you with digital copies of all signed real estate disclosure documents.
15)  Maintain constant contact with escrow to assure transaction is hassle free and closes on time.

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